Internet Marketing Pros
Social Media
Why Should You Be On Social Media?
FACEBOOK
Create your personal profile.
Why? To Brand Yourself- Start building your network (friends) in your specific niche.
- Start to communicate each day with your network and build relationships with them.
- This establishes trust. Engage in conversations with them on their wall and ask what people are doing, ask questions, post articles, things of interest and post pictures. This will get your Friends interested in YOU. They could potentially be your next client however we suggest don't shove your business into their life. Suggest. Create interest.
Create a Fan Page- Over 3 million people become a fan of someone's fan page every single day! That's crazy numbers, it equals 1,095,000,000 per year!
- Unlike your profile, Fan Pages are Search Engine Optimized (SEO)
- You may send unlimited messages to your fans
Groups- Start a group to offer weekly tips to your members.
- It is also a great way to build your list.
- Facebook Groups are NOW like Facebook FAN Pages - NOW your groups are SEO!
- Don't have time? That's okay. Send your members a video or an article of interest. Perfect!
TWITTER- Create a Profile
- Start posting your status updates
- Listen, communicated, and reply back with your listeners and readers worldwide!
- Follow tweeters in your specific niche
- Reply, retweet back to them, they return the favor most of the time.
- Fastest, easiest means of transmitting communication worldwide
BLOG- This is your central HUB, it's just the same as inviting someone into your home.
- Everything should be coming back to this point.
- Social Networking should be used to communicate with people.
- Other social media sites are linked and feeding to the Blog.
- All RSS feeds are linked into the Blog.
- The Blog is feeding back out to other networks and then back again into the Blog.
- We want all traffic coming to the Blog.
- Install the right plug-ins that are related to your social media sites.
YouTube Just the Facts- 66% of video viewers have watched online video ads and 44% have taken action on what they have watched
- 76% will tell a friend about a video they have watched
- The average consumer will watch 73 minutes of video each month
- The most recent data from a public company, score.com July 2007 (NASDAQ:SCOR): Nearly 75% of U.S. Internet users watched an average of 3 hours of online video during the month
- Americans viewed 9 billion videos online
- Google sites once again rank at the top of U.S. video property with nearly 2.5 billion video views (27% share of videos), 2.4 billion of which occurred at YouTube.com.
- Yahoo! sites ranked 2nd with 390 million (4.3%)
- Fox Interactive Media came in 3rd with 298 million (3.3%)
- Viacom Digital came in fourth with 281 million (3.1%)
- Online viewers watched an average of more than 3 hours of online video during the month (181 minutes)
- The average online video duration was 2.7 minutes
- Nearly 3 out of 4 (74.2%) of U.S. Internet users viewed video online
- The average online video viewer consumed 68 videos, or more than 2 per day
*Above source: Rich Schrefen’s “The Attention Age Doctrine Web Marketing Web 2.0”